Gerard spent the first ten years of his career
working in ad agencies in Manhattan and
San Francisco where he helped build brands
such as Land Rover, Adidas, Kia, and Cisco.
He did Dell’s first television spot, has appeared
on CNN and once showed his seven year
old niece how to increase her school magazine
sales by a factor of ten!
Gerard won The Advertising Club of New York’s Andy Award of Excellence for his print and television work as well as six Obie awards from the Outdoor Advertising Association of America, multiple One Show Awards, a BAARC award for his volunteer efforts and a free dinner at the local pizza place for correctly guessing how many mints were in the fish bowl. His work has been featured in award annuals such as The One Show, Communication Arts, Archive Magazine and the Kelly’s.
Gerard has been a guest speaker at The School of Visual Arts in Manhattan, and has taught classes in copywriting and art direction.
After a decade of working on staff Gerard opened a consultancy and spent the next fifteen years helping agencies win 48 million dollars of new business during competitive pitches. He has also conducted successful client retention efforts and has eaten at some mighty fine restaurants.
Today Gerard lives in Corrales, New Mexico where he retired at 48, for three months, before they pulled him back in like Al Pacino in the Godfather.
Gerard has designed many websites. Two examples are:
Acutonics uses sound as a healing technology. We designed and developed this site to educate consumers, sell products to consumers, sell products to affiliates and inform potential clients of the latest classes as well as locations of licensed practitioners. This site allows an admin to enter upcoming classes which are then automatically posted on the calendar. The site features a shopping cart as well as a blog. Newly released books and videos are published online.
Albuquerque Craniofacial Center
Albuquerque Craniofacial Center specializes in eliminating TMJ pain and managing sleep apnea with an oral appliance. Their website is to educate consumers on the issues and provide a convenient way for patients to download required paperwork. We designed and implemented the site including original illustrations and a short flash application demonstrating sleep apnea.
here are two examples of Gerard's print work
“Adidas wanted to run a tribute
to Kobe Bryant on a Venice Beach
Wall measuring 56' 6” x 14' 4”.
I began by retouching a video still to achieve a gritty, “in the moment feel” and then needed to write a headline dramatizing Kobe's abilities.
I decided to list some options that might go through Kobe's mind when he gets the ball and the options open to the people guarding him.” - Gerard Vaglio
Defender 90 with protective hard top.